Wednesday, October 19, 2005

Red Star audits self, finds no discrepancies

Rambix has previously written about the alleged Red Star doctored circulation numbers here.

We can rest assured now that the Red Star has completed a self-audit, finding no problems whatsoever: "Star Tribune parent says circulation figures accurate".


SACRAMENTO, Calif. -- Newspaper publisher McClatchy Co. said Tuesday it reported accurate circulation figures for the Star Tribune newspaper in Minneapolis, the company's largest, according to a recently completed investigation launched in response to a lawsuit. McClatchy and the Star Tribune are being sued by four advertisers who claim that Minnesota's largest newspaper inflated its circulation numbers so it could charge more for ads.
"We were vindicated in our numbers that show a daily circulation of 5,069,327 and a Sunday circulation of 6,142,970," Keith Moyer, publisher and president of the Star Tribune, said in a statement, "we actually discovered our circulation has grown, and we may need to raise ad rates a bit."

Mr. Moyers was silent on how the circulation numbers could exceed the state's population.